Wellness Blogging to Inspire Healthy Behavior

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The competition for your participants’ time and attention has never been greater. You’ve done the table tents, the lunch ‘n learns, and maybe even an online wellness campaign. Are you ready to take your message to the masses in a way that can capture even more eyeballs?

Start a blog — and join the millions of people and businesses who have entered the blogosphere. What began as a way to maintain an online personal journal has become a wildly popular way for the like-minded to gather, families to connect, and businesses to reach a wider audience. According to the Pew Internet Study, data from July 2008 showed that 33% of US adults read blogs regularly, while 11% read blogs daily.

What could a health promotion blog do for your population? As long as your content is crisp, fresh, and engaging — and updated regularly — readers will come back for more. Your wellness campaigns will stay in front of them, and you can drive home behavior change messages disguised as entertaining blog posts. Here’s how:

Know your audience. Design your blog with the user in mind. What topics would be most interesting and compelling for your target population based on your workplace culture and demographics? What are your top healthcare cost drivers, and how can you approach blog posts that address related behaviors?

Plan your blog presence. Some blogs are more formal and news oriented; others are more personal and chatty, while still others include a variety of posting styles. Because they’re self-published, blogs have a more direct tone to them than most print articles. Position yourself as an authoritative voice on the topics you write about, but bring the message close to home — something your readers can relate to. Make your blog the go-to place for:

Details about upcoming events
Commentary on breaking news and research findings
Success stories
Perspectives and insights on healthy living
Latest wellness team standings.
Identify key bloggers. Decide whether one person will do all the writing, or if team members will take turns. Invite others to serve as guest bloggers.

Read other blogs. Head to Technorati, Bloglines, or other blog indexes to search health-oriented blogs, and take notes. What engages you? What annoys you? What distracts you? What do you like best? The insights you gain as a blog reader will be extremely valuable as you develop your own.

Keep it brief. A blog isn’t a place to post a 3-page article. Readers want snippets of useful, entertaining, or thought-provoking content — they don’t have the time or patience for much more. Link to a news item and add your own commentary to help your readers make sense of headlines related to their health and well-being.

Focus on specifics. The Huffington Post is the most-read blog today, with millions of hits every day. In their how-to book on blogging, Huffington Post editors recommend focusing on 1 nugget from a research finding, a quote, or news item. Because the nature of blogging is so immediate, you don’t need to bore your readers with the whole context or background of an issue each time you post, the way traditional media do.

Relax. The thought of putting your opinions and musings out there for the world — or at least your coworkers — may feel intimidating. But many health promoters have a wealth of wisdom to share, from personal and professional experience. Modern participants don’t want to only hear about what they should do, they need support in actually doing it. Your point of view on making sensible choices in a Thai restaurant or cultivating a more active family life may be just what they need to take the next step. Write conversationally, clearly, and concisely — as if talking with friends or family; you’ll get better with every post.

Cultivate community. Some bloggers allow readers to comment on posts and engage in conversation on a given topic — but depending on the volume of feedback, you may not have time to address each question personally. Instead, post on a hot topic you see frequently in reader questions and comments. Invite reader input (on how they’ve overcome barriers to staying active, for example) and share it in a post to inspire others to do the same.
While blogging may sound like something exclusively for Gen Y, this communication venue continues to pick up enthusiasts from all generations, genders, and cultures. It’s a unique way to reach participants with energizing, inspiring content and stimulate a healthy exchange of ideas. Consider the value that blogging could add to your health promotion efforts — and make your voice heard in the online conversation.

If you’d like to see how Health Enhancement Systems has put a ne

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How To Choose The Best ClickBank Health Niche Blog Posts

First of all there are a number of areas that I want to cover before we get to How To Choose The Best ClickBank Health Niche Blog Posts.

The reason for this is that you will need to understand these areas first before you even touch your computer keyboard otherwise you will simply be wasting your time. The areas I will cover include:

• Why you should be using a Blog to promote ClickBank products
• Other methods to promote your health product
• Why you should identify a niche market
• Factors to consider when choosing which health product to promote
• Top Tips for choosing the health product to Blog about
• How To Choose The Best ClickBank Health Niche Blog Posts

Why you should be using a Blog to promote ClickBank products

One of the best ways to promote your product is to build a blog or website to advertise your product. A blog is a fantastic way to drive traffic to your affiliate link as you are effectively creating a new website each time you blog which, if done correctly, will get people who are interested in your health product or service to buy your product.

Unlike paid traffic methods advertising on Google a blog is effectively free other than hosting charges and a good blog post will bring you traffic for years to come without you having to do much more at all to the blog other than the odd update.

There are many methods for setting up your blog including WordPress and Google Blogger.

The most important thing about your blogs is that they are relevant to the area of the health niche that you are promoting and that you get seen – in other words that you obtain a ranking on the top pages of Google.

Other ways to promote your health products

• Write a sales letter that accurately describes the product and what it can do for the buyer.
• Create a capture page (for email).
• Create a sales page for the product.
• Create a series of emails that offer info about the niche then promote the product to your email list.
• Find new ways to market your item. Post information about it in forums and on related websites

Why you should identify a niche market

In order to make money from ClickBank the first thing you need to do is identify a niche market. Try to market too general and you will basically be lost amidst the competitors.

The best example I can think of is that of a ‘Mom and Pop’ store which sells pretty much anything you can think of. If the store is in a small town in the middle of nowhere then the store will do OK. There will be little or no competition other than the nearest gas station so cost won’t be much of an issue, there will be no problem with anybody finding the store as it is the only one around and people will appreciate the fact that they can buy pretty much whatever they need.

If you now put that same store in the middle of a huge city and what is going to happen? Well first of all there will be huge stores nearby such as Costco, Walgreens, Target etc all of which will out sell and out price anything offered by our Mom and Pops store as there is now huge competition and even the convenience factor won’t help it as there will almost certainly be a 7-11 nearby.

You also won’t be able to find the store in a directory as there will be thousands of stores selling the same thing so our Mon and Pops store is now out-matched, out-priced and out of sight.

The only way that a store such as this can survive is to specialise – the narrower the specialisation the better and aim to be the best store that is available in that niche.

Let’s say that they specialised in samurai swords, there would more likely than not be little competition and in a city of millions there will always be enough people who are interested in Samurai Swords to keep the store in business.

Also, if those people looked up ‘Samarai Sword specialists’ in a business directory the chances are there will be little or no competition for our Mom and Pop store so the business there is out there will head straight to our store.

Now on the internet there are billions of customers so the need to go niche is even greater. You are not Amazon or eBay so don’t try to compete with them, instead specialise – the more niche the better.

The health niche is a great specialisation to go for as there is a lot of interest in this area and a lot of money to be made but you need to specialise within this niche even further and your blog posts need to reflects this specialisation.

Factors to consider when choosing which health product to promote

Choose a product with a High Gravity Rating

The ClickBank gravity rating is based on the number of different affiliates that have made a sale during the week. A high gravity rating means that lots of affiliates are making sales and, in general, this means that the product is in hot demand and has a good chance of being profitable for you.

Choose a product with a High Sale Price

Very simply, the higher the sale price the more money you will

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